March Kiosk Madness!

Stopped in the Marquette Spirit Shop lately? How about the Phoenix Bookstore on the UW-Green Bay campus? If you have, you’ve probably noticed one thing in common — FunDeco! The Color Ink subsidiary currently has product in both campus bookstores with many more on deck.

The FunDeco kiosk located in the Phoenix Bookstore on the University of Wisconsin-Green Bay campus.

The FunDeco kiosk located in the Phoenix Bookstore on the University of Wisconsin-Green Bay campus.

The kiosk located in the Marquette Spirit Shop offers wall clocks, dry-erase message centers, step stools, and bean bag toss games.

This kiosk, located in the Marquette Spirit Shop, offers wall clocks, dry-erase message centers, step stools, and bean bag toss games. In addition, the side panels hold full-line brochures allowing students to purchase larger furniture items online.

Interested in something similar? Like what you see but have a couple tweaks in mind? Let us know! With a purchase order of $500 or more, you receive either free shipping or a complimentary kiosk for your store! For more information please contact Todd Meissner (todd@colorink.com) or Clinton Dybul (clinton.dybul@colorink.com).

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Social media keys company growth

The wizard behind the curtain? Social media.

The success stories are abundant – go ahead, google it. Time and time again, social media has aided organizations and taken their achieved success to a higher level. But just how exactly can tweeting, posting, and pinning increase your company’s revenue stream?

The concept is simple: enhance your brand, establish reliability, and your following will grow. It’s been said, “If you build it, they will come.” In reality, that rule is actually more applicable in today’s business world than for fictitious baseball diamonds (see the Miami Marlins).

With social media, the marketing possibilities are literally endless. Take this Twitter QR code for example.

With social media, the marketing possibilities are literally endless.

Take Color Ink’s very own FunDeco furniture & decor for example. From humble beginnings, FunDeco has transformed into a well recognized, popular brand now seen in campus bookstores, Marquette basketball games at the BMO Harris Bradley Center, tailgates throughout the United States, and even heard on ESPN Radio – all within a six month span. Over that time, FunDeco has seen its “likes” on Facebook rise from twenty-something to a whopping 2,490 and counting. Each “like” represents a unique fan who now receives FunDeco updates, promotions, deals, and games right in their Facebook news feed. As a result, FunDeco has enjoyed a dramatic spike in sales.

Interacting with individual customers via social media platforms is one of the best ways to get a leg up on the competition.  If you’re unsure about starting or improving your own social media efforts, we’re here to help! Please do not hesitate to contact us. We’re more than happy to discuss what our social media team can do for you!

Marquette Golden Eagles

Click HERE to see all of our Marquette merchandise!

In 2005 the Big East welcomed the Marquette Golden Eagles to their powerhouse men’s basketball conference – and for good reason. The men’s hoop squad, led by their legendary coach, the late Al McGuire, took home the 1977 National Championship and is currently ninth all-time in NCAA postseason appearances (45). After years under the radar, the Golden Eagles burst back onto the national scene in 2003 with a Final Four appearance thanks to two-time AP All-American Dwyane Wade’s triple-double against top-seeded Kentucky in the Elite Eight. However, Wade isn’t Marquette’s only star-alum. Small forward Jae Crowder was named the 2012 Big East Player of the Year, while fellow alumnus Doc Rivers has led the Boston Celtics to great postseason success, including a victory in the 2008 NBA Finals. With other NBA stars such as Wesley Matthews, Steve Novak, Jimmy Butler, and Lazar Hayward calling Marquette their alma mater, it’s no wonder the Golden Eagles are a national force on the court.