Color Ink Cleans Up at GLGA Awards

Color Ink had their most impressive showing ever at the 2013 Great Lakes Graphic Association Graphic Excellence Awards, taking home a whopping six Best of Category entries as well as seventeen Awards of Excellence. FunDeco, in particular, was a huge winner. The awards for Cross Media Promotion, Special Innovation in Printing, Digital Large Format, and Other Special Innovation all went to FunDeco. Below is the complete list of awards collected by Color Ink / FunDeco.

TL1* – Cartons and Containers: Sony Sales Kit: Best of Category, Best of Division

W8 – Cross Media Promotion: FunDeco Furniture and DecorBest of Category

Y2 – Special Innovation Awards – Other: FunDeco Storage CubeBest of Category

N5 – Digital Large Format: FunDeco Serving CenterBest of Category

D8 – Novelty Books: Where There’s a WedgeBest of Category

Y1 – Special Innovation Awards – Printing: FunDeco Serving Center: Best of Category

O5 – Product Packaging Assembly: FunDeco Step StoolAward of Excellence

O2 – Diecuts, Pop-Ups, Unique Folds, and Involvement Devices: Where There’s a Wedge – BoxedAward of Excellence

O2 – Diecuts, Pop-Ups, Unique Folds, and Involvement Devices: Holiday Countdown – Wisconsin LotteryAward of Excellence

A2* – Folders (4 or more colors): UW-Madison Admissions & Recruitment FolderAward of Excellence

B2* – Brochures and Broadsides (4 or more colors): Four Seasons BrochureAward of Excellence

X2 – Specialty Printing – Other: FunDeco Dry-Erase Message BoardAward of Excellence

O3 – Specialty Inks or Coatings, Fragrances, or “Invisible” Printing Inks: Four Seasons Bora Bora BrochureAward of Excellence

Y1 – Special Innovation Awards – Printing: FunDeco Dry-Erase Message BoardAward of Excellence

M – Calendars: Color Ink CalendarAward of Excellence

O5 – Product Packaging Assembly: FunDeco Storage CubeAward of Excellence

W7 – Self-Mailing Unit: Harley-Davidson Direct MailersAward of Excellence 

X2 – Specialty Printing – Other: FunDeco DollhouseAward of Excellence

X2 – Specialty Printing – Other: FunDeco Bean Bag Toss GameAward of Excellence

N5 – Digital Large Format: FunDeco Shelving Unit/Storage CubesAward of Excellence

D9 – Diaries and Desk Calendars: Color Ink Desk CalendarAward of Excellence

Y2 – Special Innovation Awards – Other: FunDeco Wall ClockAward of Excellence

X2 – Specialty Printing – Other: FunDeco Wall ClockAward of Excellence

Social media keys company growth

The wizard behind the curtain? Social media.

The success stories are abundant – go ahead, google it. Time and time again, social media has aided organizations and taken their achieved success to a higher level. But just how exactly can tweeting, posting, and pinning increase your company’s revenue stream?

The concept is simple: enhance your brand, establish reliability, and your following will grow. It’s been said, “If you build it, they will come.” In reality, that rule is actually more applicable in today’s business world than for fictitious baseball diamonds (see the Miami Marlins).

With social media, the marketing possibilities are literally endless. Take this Twitter QR code for example.

With social media, the marketing possibilities are literally endless.

Take Color Ink’s very own FunDeco furniture & decor for example. From humble beginnings, FunDeco has transformed into a well recognized, popular brand now seen in campus bookstores, Marquette basketball games at the BMO Harris Bradley Center, tailgates throughout the United States, and even heard on ESPN Radio – all within a six month span. Over that time, FunDeco has seen its “likes” on Facebook rise from twenty-something to a whopping 2,490 and counting. Each “like” represents a unique fan who now receives FunDeco updates, promotions, deals, and games right in their Facebook news feed. As a result, FunDeco has enjoyed a dramatic spike in sales.

Interacting with individual customers via social media platforms is one of the best ways to get a leg up on the competition.  If you’re unsure about starting or improving your own social media efforts, we’re here to help! Please do not hesitate to contact us. We’re more than happy to discuss what our social media team can do for you!